April 26, 2018
TOYOTA Connected Corporation

TOYOTA Connected established “TOYOTA Connected Europe” in Europe.

―Aiming at promoting mobility services in the European market and ensuring its information security―

TOYOTA Connected (TC) established “TOYOTA Connected Europe, Limited (TCEU)”.
The new company will cooperate with “TOYOTA Connected North America (TCNA), established in the United States in 2016, to strengthen development of Toyota Mobility Service Platform (MSPF*1) with its various functions to provide mobility services such as fleet management solutions and lease program.

TCEU manages the European operation of Toyota Big Data Center (TBDC) where big data is collected from vehicles and analyzed on a cloud platform, and ensures the security of processing operations in compliance with General Data Protection Regulation (GDPR*2).

TCNA’s CEO, Zack Hicks, will be the Chairman of the new company and Toyota Motor Europe’s Vice President, Agustin Martin will be its CEO.

Shigeki Tomoyama, President of TOYOTA Connected commented,

“TCEU will be an important strategic business unit in Europe when it comes to promoting our connected strategy using MSPF. Moving forward, leveraging our state-of-the-art data analysis technology, we will bring a more diverse and rich mobility experience to our customers in Europe.”

The profile of the new company is as follows:

Company Name TOYOTA Connected Europe, Limited
Business Mobility service business, Big Data Center operation, Big data business, R&D in data security areas
Date of Establishment March 2018
Location London, UK
Chairman Zack Hicks
Representative Agustin Martin CEO
Employees 35-50 people (FY2018 plan)
Capital GBP 4.5 Million (approx. JPY 700 million)
Shareholder and
Ratio of shareholding
TOYOTA Connected 100%
  • *1: See more details of MSPF
  • *2: General Data Protection Regulation “GDPR”:the Regulation lays down standardized rules for the processing of personal data in the Union and entries into force from the 1st May, 2018. GDPR strongly protects and empowers the protection of personal data, fundamental rights, the supervisory authority and others compared to existing member state law based on “Data Protection Directive 95/46/EC”.